CASE STUDY | Facebook Marketplace
I developed this presentation in partnership with product design to give our cross-functional team members a deeper understanding of what UX is and why it’s so important. Our goal was to move UX to the forefront of every stage of our team’s strategic process—planning, design sprints, feedback, experiment reviews, and launch decisions. We presented to our team, as well as other UX teams within the Marketplace org, inspiring the creation of similar frameworks and best practices. Click to learn more about the process.
HOLIDAY PROMOTIONS: FACEBOOK FEED UNITS, IN-TAB NOTIFS & LANDING PAGES | Facebook Shop
SHOP FEED & COLLECTIONS CONTENT | Facebook Shop
MARKETPLACE CROSS-PRODUCT PROMOTION | Instagram & Facebook apps
SELLER VACATION MODE SETTING | Facebook Marketplace
FREE SHIPPING INCENTIVE | Facebook Marketplace
BIRTHDAY NOTIFICATION, LANDING PAGE & GIFTING CENTER | Facebook app
PURCHASE PROTECTION PDP & BOTTOM SHEET | Facebook Marketplace
HOMEPAGES, INBOX MESSAGES & PUSH NOTIFICATIONS | Bloomingdale’s app
