Meta | CONTENT DESIGNER, Contingent | Reality Labs | Remote | Jun 2024–Present
As a full-time contingent worker on the Horizon Experience team, I am the gatekeeper and editor of all content other teams want to launch on Meta Horizon channels, including VR headset, mobile push, feed, and email notifications.
Bloomingdale’s | COPY MANAGER, Freelance | PDP Content | New York, NY | Oct 2022–Mar 2024
I managed the accuracy, consistency, and execution of 1,000+ new product detail pages per week, plus a team of seven internal freelance copywriters and relations with an external agency. By coordinating with buyers, merchants, site teams, and photo planners, I streamlined copy guidelines and processes for 13 site categories, plus sustainability and legal compliance, to increase live-to-site speed and efficiency.
Meta | CONTENT DESIGNER, Contingent | Facebook App Commerce | Remote | Oct 2020–Oct 2022
I helped Shop tab launch its first-ever holiday shopping experience by writing curated collection content, module headers, in-product notifications, and Feed promotions. I transitioned to the Marketplace Buyer Growth team, working with many new cross-functional partners—product designers, UX researchers, software engineers, product managers, privacy and legal teams, localization, accessibility, and more—on strategic planning, UX content creation, and data analysis for countless A/B tests to improve user interaction metrics. I also provided content support for incentive campaigns, the launch of Marketplace returns, and Seller Growth projects.
Bloomingdale’s | New York, NY | Nov 2016–Oct 2022
COPYWRITER, Part-Time Freelance | PDPs | Sep 2020–Oct 2022
Wrote product copy for Women, Men, Kids, Home, beauty, Fine Jewelry, Seasonal Accessories, Handbags, and Shoes on bloomingdales.com, incorporating FTC and trademark regulations, romance copy, CMOS editing, and brand standards into my process and meeting tight deadlines.
COPYWRITER | Digital Ready-to-Wear | Nov 2016–Mar 2020
Specializing in trends, new label launches, Plus, maternity and swim, I wrote weekly emails, homepage banners, landing pages, push notifications, in-app alerts, and SMS messages, monthly editorial concepts, and seasonal lookbooks. I also managed 500+ product pages per week (28% of the ready-to-wear total), integrating frequent process and fit updates.
Ricardo Beverly Hills | COPYWRITER | Seattle, WA | Jan 2016–Nov 2016
I produced branded technical content to support 360° business objectives, like trade show materials and hangtags for over 30 luggage and accessories lines and SEO-enriched e-commerce sites, for each entity within this travel retailer’s portfolio—Ricardo Beverly Hills, Skyway, and Stephanie Johnson. I also led marketing team efforts, including monthly reporting, PR agency sourcing, and social content creation.
Nordic Heritage Museum | COPYWRITER, Contract | Seattle, WA | Dec 2015–Jan 2016
I created web copy for the relaunch of nordicmuseum.org, developed engaging social media posts, and contributed articles to the annual Kultur magazine, which circulated to 6,000 readers at the time.
Michaels | COPYWRITER | Dallas, TX | Apr 2015–Oct 2015
In addition to concepting the first-ever loyalty program, the 2015 holiday gift cards, the classes email series redesign, and a wedding planner partnership launch, I crafted promotional content galore.
Pier 1 Imports | COPYWRITER | Fort Worth, TX | Dec 2014–Apr 2015
I led the strategic execution of editorial content on pier1.com, featuring home decor how-to stories for the Be Inspired section, weekly site refreshes, and whimsically informative product detail pages.
Neiman Marcus | COPYWRITER, CUSP | Dallas, TX | Aug 2010–Nov 2014
Monthly site growth reached +225% during my time as the voice of NM’s contemporary brand, CUSP. I evolved and refined its tone through online editorial content and in-store support, including daily emails, bi-weekly web refreshes, web banners, social media, promotional signage, and trend mailers. I was also the writer and editor for designer sitelets, including Michael Kors, Baccarat, Jay Strongwater, St. John, and David Yurman.
The Point Group | COPYWRITER | Dallas, TX | Mar 2008–Aug 2010
As one of only two writers at this advertising agency, I shaped the copy direction for a vast range of clients, from healthcare to commercial real estate. Projects included Enterhealth addiction recovery online assessment tools, The Jones Company home builders radio and print ads, TransFirst credit processing software employee communications and on-hold messages, and many others.
The Richards Group | COPYWRITER, Intern | Dallas, TX | Sep 2007–Feb 2008
The highlight was being able to cultivate my own concepts from conception through production for The Home Depot’s holiday radio campaign. I also worked on various projects, including outdoor, print, store signage, and ambient marketing for Wawa convenience stores and Chick-fil-A.
The Butler Bros | COPYWRITER, Intern | Austin, TX | May 2007–Aug 2007
I assisted with the development of creative content, such as under-the-cap grannyisms for Sweet Leaf Tea, the brand book for High Fashion Home, and print and web advertising for The Lance Armstrong Foundation.
