Alison Jaks has been working as a professional copywriter for well over a decade, discovering quickly that fashion is one of her favorite subjects, though somehow she can still make some of the most mundane topics sound interesting. Thanks to working with some of the most talented writers, innovators, and creatives along the way, she has honed her writing style while remaining focused on learning and evolving along with the latest trends.

Alison has an in-depth background in editorial and news writing, marketing strategy, digital advertising, product naming, UX, social media, and PR. She has written promotional and technical copy in traditional broadcast and outdoor media. She has equipped entire websites with SEO keywords. She excels at saying more with less, thriving within the constraints of our 140-character world, and adding value to the customer experience through long-form articles and blog content when appropriate. She has presented voice standards and branding guidelines to rooms full of executives, advocating for and maintaining consistency for brands at every customer touchpoint, from on-hold messages to push notifications. (Eliciting a smile is an added bonus.)

Much of her subject-matter experience has existed within retail—ranging from luxury clothing and accessories to arts and crafts—while she also has extensive knowledge within the home improvement, travel, hospitality, technology, and healthcare sectors. This diverse mix of industry expertise gives her a very unique perspective that benefits a broad spectrum of audiences and businesses. Highly skilled at balancing art and commerce, her approach is thoughtfully strategic and collaborative, while her voice is classy, clever, and cool.